As many of you may know, I am directly involved with the Microsoft Windows Mojave Experiment. For more information on this project, please read my posts titled:

• The Microsoft Windows “Mojave Experiment”
• The Microsoft Windows “Mojave Experiment” Part 2
• Microsoft Mojave Project and Me

On September 6th and 7th, The Microsoft Windows Mojave Experiment came to the Best Buy in Lynnwood, WA (about 20 minutes north of Seattle). The mission was simple, show average retail customers what Microsoft Windows Vista was all about. The mission was dangerous, after all Windows Vista doesn’t have the greatest reputation out there, but armed with our trusty Windows Vista laptops, we were ready to face the challenge!

The purpose of the event was to encourage consumers to “decide for yourself” about Windows Vista, and not base everything off of rumors, commercials, early horror stories, etc. The event was a tremendous success. As a matter of fact, plenty of people who had just finished purchasing their new Windows Vista computers came in to learn how to use their new computers. More than that though, the event took great strides in connecting customers with Microsoft and Microsoft with its customers.

Well I am happy to say that on September 27th, the “Decide for Yourself” event is coming to the great city of Hot Dogs, Deep Dish Pizza, and ‘Da Bears”, Chicago. The event will be held at the Evanston Best Buy, located at: 2301 Howard St, Evanston, IL 60202. So if you are in the Chicago area, stop by and say hello!

Hello everyone,

Some of you may know about a Microsoft marketing campaign called “Windows Mojave”. In this campaign, Microsoft shows Windows Vista haters the “new” version of Windows, called “Windows Mojave”. What the participants are really shown is Windows Vista. They are amazed at how good Windows Vista really is.

Well This has been a secret project for some time now, but I can now say that the website has been updated, and I am one of the co-stars of the project. Take a look:
http://www.mojaveexperiment.com/

It has been a few weeks now since Microsoft unveiled their “Mojave Experiment” marketing campaign. The Mojave Experiment is Microsoft’s first step towards combating Apple’s “I’m a PC, I’m a Mac” or “PC vs Mac” marketing campaigns. Essentially customers who were not pleased with Microsoft Windows Vista were shown Microsoft’s NEW Operating System, codenamed Microsoft Windows “Mojave”. To say that the customers were amazed would be an understatement.

So what were the customers actually shown that got such incredible reactions, here are a few features of Microsoft Windows Vista tha were shows:

• Windows Vista Instant Search
• Windows Vista Flip 3D
• Windows Vista Sidebar
• Windows Vista Photo Gallery
• Windows Vista Movie Maker
• Windows Vista DVD Maker
• Windows Vista Calendar
• Windows Vista Mail (email)

To see some of these videos, go to the Microsoft Windows “Mojave Experiment” website.