Hello everyone,

Some of you may know about a Microsoft marketing campaign called “Windows Mojave”. In this campaign, Microsoft shows Windows Vista haters the “new” version of Windows, called “Windows Mojave”. What the participants are really shown is Windows Vista. They are amazed at how good Windows Vista really is.

Well This has been a secret project for some time now, but I can now say that the website has been updated, and I am one of the co-stars of the project. Take a look:
http://www.mojaveexperiment.com/

It has been a few weeks now since Microsoft unveiled their “Mojave Experiment” marketing campaign. The Mojave Experiment is Microsoft’s first step towards combating Apple’s “I’m a PC, I’m a Mac” or “PC vs Mac” marketing campaigns. Essentially customers who were not pleased with Microsoft Windows Vista were shown Microsoft’s NEW Operating System, codenamed Microsoft Windows “Mojave”. To say that the customers were amazed would be an understatement.

So what were the customers actually shown that got such incredible reactions, here are a few features of Microsoft Windows Vista tha were shows:

• Windows Vista Instant Search
• Windows Vista Flip 3D
• Windows Vista Sidebar
• Windows Vista Photo Gallery
• Windows Vista Movie Maker
• Windows Vista DVD Maker
• Windows Vista Calendar
• Windows Vista Mail (email)

To see some of these videos, go to the Microsoft Windows “Mojave Experiment” website.

“I’m a PC… I’m a Mac”….

The famous commercials by Apple have had a huge impact in the number of converts from the Microsoft Windows world into the world of Apple’s Mac OS. Apple’s ads went from being funny, to slanderous and just plain mean. What started off as a marketing campaign has begun to have a crippeling effect for Apple and the opposite is starting to happen where long term Apple Fans have began to make the change back to Microsoft Windows because of a change in the fundamental philosophies that Apple was once proud of.

The entire time the world kept on asking why Microsoft wasn’t fighting back. Microsoft’s philosophy, “we are better than that.”

Well you can only push so far until the gloves come off. Introducing the beginning of a $300 Million dollar marketing campaign by Microsoft. Introducing the “new” version of Windows, Microsoft Windows Mojave.

Microsoft invited over 150 Mac, Windows 2000, Windows XP, and Linus users into a market research facility in San Francisco. They then asked, “What do you think about Vista?” Needless to say, Windows Vista wasn’t as popular as Microsoft had hoped. The participants were then shown a new Windows product in the making, codenamed “Windows Mojave”. I can only imagine that some of the features shown were Flip 3D, Movie Maker, DVD Maker, Parental Controls, Security, Compatibility, Windows Media Center, Dream-Scene, and many other Vista Features.

Asked what they thought of “Windows Mojave”, and people couldn’t wait to go buy it for themselves. Some people even called it futuristic and a Mac killer. It’s plain to see that Mac’s days are numbered…

To see the incredible work, go to: http://www.mojaveexperiment.com/