The Microsoft Windows “Mojave Experiment”
Posted by Rohit Rohila | Posted in Life, Software | Posted on 29-07-2008
“I’m a PC… I’m a Mac”….
The famous commercials by Apple have had a huge impact in the number of converts from the Microsoft Windows world into the world of Apple’s Mac OS. Apple’s ads went from being funny, to slanderous and just plain mean. What started off as a marketing campaign has begun to have a crippeling effect for Apple and the opposite is starting to happen where long term Apple Fans have began to make the change back to Microsoft Windows because of a change in the fundamental philosophies that Apple was once proud of.
The entire time the world kept on asking why Microsoft wasn’t fighting back. Microsoft’s philosophy, “we are better than that.”
Well you can only push so far until the gloves come off. Introducing the beginning of a $300 Million dollar marketing campaign by Microsoft. Introducing the “new” version of Windows, Microsoft Windows Mojave.
Microsoft invited over 150 Mac, Windows 2000, Windows XP, and Linus users into a market research facility in San Francisco. They then asked, “What do you think about Vista?” Needless to say, Windows Vista wasn’t as popular as Microsoft had hoped. The participants were then shown a new Windows product in the making, codenamed “Windows Mojave”. I can only imagine that some of the features shown were Flip 3D, Movie Maker, DVD Maker, Parental Controls, Security, Compatibility, Windows Media Center, Dream-Scene, and many other Vista Features.
Asked what they thought of “Windows Mojave”, and people couldn’t wait to go buy it for themselves. Some people even called it futuristic and a Mac killer. It’s plain to see that Mac’s days are numbered…
To see the incredible work, go to: http://www.mojaveexperiment.com/
“The entire time the world kept on asking why Microsoft wasn’t fighting back. Microsoft’s philosophy, “we are better than that.””
Really? Can you point me to someone at Microsoft who used those words in regards to their response to the Apple ads because I can’t find any.
Now I’m all for people upgrading to Windows Vista if their choice is to use a Windows PC. The security is light years ahead of XP and any other version of Windows before it and I’m tired of all the junk mail I’m getting as a result of all those millions of compromised Windows computers but to say that this campaign means that the Mac’s days are numbered ignores the fact that Apple’s Mac sales are 4 times the computer industry average and accelerating.
Microsoft’s problems with Vista are Microsoft’s own fault. You can’t tell me that Apple’s marketing is the sole reason Microsoft has had problems selling Vista. Microsoft’s ‘WOW’ campaign upon Vista’s launch was pathetic but to be truthful, the problems people are having with Vista are not imagined, they are real and they are turning people off. It’s one thing to impress people by showing off features of an operating system in a controlled environment, it’s another when people have to actually use it or worse yet install it or upgrade an existing XP installation. That is where the problems start. Many people have installed and tried to use Vista since it was released but have had so many problems with it that they resort to rolling back their install to Windows XP. No marketing campaign in a controlled environment is going to change that fact.
As good as Apple’s campaign is, it can only get people to try a Mac, it’s the Mac OS that does it’s own sales job. It’s simple elegance and powerful features simply aren’t matched by any Windows operating system. Vista was six years in the making and had many planned features removed to get it out the door but it still does not compare to the polish of Mac OS X, even compared to a Mac OS release from two years ago.
[...] The Microsoft Windows “Mojave Experiment” [...]
The window Mojave experiment was absurd. Vista getting a bad name did not come from the people who had never tried vista. It came from the people who used it and from reviews from computer magazines. I was always curious if they showed the people how “windows mojave” crashes (I’m sorry “unexpectedly shuts down”) every other day. Sure the security features are better than XP, but there are many freeware security solutions that are easier to use. In other words they don’t suggest actions and then ask you 10 times if you really want to do that? Are you sure? Before finally letting the program run.